Global Peace Index

An Interesting Comparison

We know often times it’s difficult for Pure Hospitality Solutions’ shareholders to get their arms around both the value of Oveedia , as well as the entire $100B Latin American travel market. However, here is a quick thought…

Barry Diller, who purchased Expedia in 2001, transforming it into the largest seller of travel, said to the Wall Street Journal (WSJ), “We’re going to have to manufacture more places for people to go.   Travel has grown faster than I thought it would because of the ability for people to access information and the ease with which they can travel the world is enabling.”

Let’s face it. Unless you’re living under a rock, you certainly know that the Latin American travel market is outpacing the world in total travel sales, with online sales representing $34B of that rapidly growing market. Even more impressive, Latin American online travel sales are growing at an overall average pace of 15% and even faster in some emerging markets.

The investment opportunity here is tremendous. This is why Priceline and Expedia have both collectively invested $300+M in the more popular segments of the South American markets. As it relates to the quickly growing opportunity in Central America and the ‘Latin Caribbean’ however, one thing that really helps to support interest, is the Global Peace Index (GPI).

According to Wikipedia, the Global Peace Index (GPI) ( is, “an attempt to measure the relative position of nations’ and regions’ peacefulness.” “…The index gauges global peace using three broad themes: the level of safety and security in society, the extent of domestic and international conflict, and the degree of militarization. Factors are both internal such as levels of violence and crime within the country and external such as military expenditure and wars.”

Interestingly enough, to offer a point of reference and comparison; while the U.S. online travel market is estimated to reach nearly $200B in sales, growth is severely waning. This is partly due to an oversaturation of U.S. travel sites, which lowers viable investment opportunities. Another factor to consider, is that the United States is continually losing footing on the Global Peace Index (GPI).

Destinations such as Costa Rica, Nicaragua, Panama, and even Cuba for that matter, not only offer exotically new and interesting places to visit – which is exactly what Mr. Diller was describing, but are actually continuing to outrank the U.S. on the GPI.

See for yourself:

Global Peace Index  

Of the nine countries within our region of focus, four out of the nine countries rank better than the U.S., and, one of them (Belize), which has no official ‘number ranking’, but is noted to have a peace and safety status of ‘Medium’, which is presumably equal to the U.S.

Global Peace Index II

As of this GPI, the United States slipped by nine positions, indicating that peace and safety is gradually getting worse and foreign travelers remain on higher alert when traveling to the states.

Interestingly enough, overall conditions within our region of focus, are improving!

  • Costa Rica gained one (1) position – moving from 34 to 33
  • The Dominican Republic also gained one (1) position – moving from 100 to 99,
  • El Salvador showed the 2nd strongest improvement behind Panama, gaining 12 positions – moving from 123 to 111
  • Guatemala gained one (1) position – moving from 118 to 117
  • Honduras gained five (5) positions – moving from 116 to 111
  • Nicaragua also gained five (5) positions – moving from 74 to 69
  • Panama showed the greatest improvement, gaining 15 positions – moving from 64 to 49

Of the Central American-Caribbean nine targeted countries, five out of the nine rank better than the U.S.; an improvement over 2015, where there were only four. Also, once again…, as with 2015, (Belize) was given no official ‘number ranking’, but was again noted to have a peace and safety status of ‘Medium’; thus we note it as presumably being equal to the U.S.

This intel is crucial, as it represents just another set of data that clearly demonstrates why investment opportunity now exists within a segment of the Latin American travel market, which did not exist just 24 months ago. Luckily for Pure Hospitality Solutions’ shareholders, Oveedia is already well positioned within the Central American-Caribbean travel market, to take full advantage of this opportunity.

Equally, lucky of course, is the industry’s four biggest OTA brands: Expedia, Priceline, Orbitz and Travelocity; because Oveedia is already on the ground, doing all of the leg work for them. This way, whenever they get ready, they can simply just make us an offer and we’d be glad to share our position.

The Global Peace Index… who would’ve thought?  Just another reason to own a piece of Oveedia!