4th QT Will Mark Best Revenue Year for Pure with Strong Turnaround and Steady Anticipated Growth

Revenue Gains Speak to Greater Visibility of Travel Site

LAS VEGAS, NV–(Marketwired – Dec 20, 2016) – Pure Hospitality Solutions, Inc. (OTC PINK: PNOW), parent Company of the Central American-Caribbean Online Travel Agency (OTA) Oveedia and Numismatic Specialty Store (Meso Numismatics) announced today, that the Company has outpaced 2015 4th quarter revenues (generated during test of the online booking engine) and anticipates closing out 2016 with the strongest revenue seen by the Company.

Management anticipates revenue growth to continue at a steady pace well into 2017. Also, Meso Numismatic offers Pure both high margin sales and low cost marketing. This should aggressively drive the Central American-Caribbean tourism model for Pure. Management strongly believes Meso is the impetus its region specific, online search and booking engine needed, to draw mass attention to it.

“From a percentage stand point, our acquisition of Meso Numismatics immediately increased the year’s revenue by 280%,” said Melvin Pereira, President and CEO. “What’s more exciting, is that we will likely close out the year earning more than we did in 2015, and in a shorter period.”

“What’s even more exciting than that, is the consistency in which revenue is generated daily. We have an extremely low cost of goods and the strong potential for fast scalability is high. We can honestly grow Pure  into a multi-million-dollar business based on the revenue potential of Meso Numismatics alone. The proof is in the daily ring of our cash register. The fact is, it fits well into a tourism model, as a low-cost marketing tool, which only adds to its incredible value and the overall viability of our promoting tourism and economic growth to this region of Latin America.”

Management anticipates Meso Numismatics will quickly grow its original inventory from $50,000 to roughly $500k within 2017; still maintaining access to over $3M in inventory provided through its affiliated partnerships. The numismatic subsidiary, which is currently retailing items for between $6 and $1,000 per item, has even made a splash in media; landing front page on the area’s number one online-based paper, CRhoy. While management is keenly focused on generating revenue through a low-cost, scalable model, there is a true revenue worthy synergy between the numismatic enthusiast and a tourist. It’s referred to as the “Numismatourist.”

Mr. Pereira continued, “Its true.  There is even a book titled, ‘The Numismatourist: The Only Worldwide Travel Guide to Museums, Mints, and Other Places of Interest of the Numismatist.’ Just like in Sports Tourism, a $7.7 Billion industry, travelers seeking rare and interesting pieces from Central America, are excited to travel to the region for that specific purpose. We just happen to offer both! Rare numismatics and exotic places to stay. While this is just one means to market tourism to this region of Latin America, it’s a different, low-cost and untapped method not utilized by our ‘would be’ competitors in either industry.”

“So, we expect with a finely tuned next iteration of Oveedia [circa 2017], designed purely for Central American bookings and driven by our new cash generating marketing tool, shareholders will finally see the benefit of all the work we committed to over the past two years of clean-up. I’m confident in saying, although there continues to be more work to do, the ‘turn around’ of PNOW is real, it’s here and it is now.”

To visit Meso Numismatics store, please visit www.MesoCoins.com.

About Pure Hospitality Solutions, Inc.

PURE provides proprietary technology, marketing solutions and branding services to hotel operators and condominium owners. The Company’s vision is to build competitive operations in the areas of (i) online marketing and hotel internet booking engine services, (ii) hotel branding and, (iii) own, operate and in some instances develop, boutique hotels under the new, “by PURE” brand.  PURE is the creator of Oveedia, the Central American-Caribbean online travel hub.

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Safe Harbor Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company’s actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company’s customers, competition and other factors discussed from time to time in the Company’s filings with the Securities and Exchange Commission.

Contact:
Team PURE
IR Div. (800) 889-9509

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